80% of customers expect businesses to have a quality social media presence. So, if you don’t spend much time on your business social media accounts, or simply don’t have any, it might be time for a rethink.

Need some convincing? Here are 4 reasons why your business needs a strong social media presence.

1. Put your company out there

If you want to attract new customers, people need to know who you are and what you do. Social media is a great place to communicate these things.

Make sure your social profiles list the products or services you offer and have your contact details in prominent places. This could be in the bios on your Twitter or Instagram profiles, or on your Facebook page.

So, set up social media profiles and pages with clear details about your business. Then potential customers will be much more likely to know about you and what you do.

2. Get ahead of your competitors

A strong social media presence won’t just put your company out there, it’ll help you get ahead of your competitors.

Regularly posting useful and engaging content on social media will help to put your business at the forefront of people’s minds. So, when they need a job doing they’ll immediately think of you.

Using a friendly but professional tone on social media will also help to build trust. It’ll show the human side to your business but also that you know what you’re doing and can get things done. People are much more likely to choose a business they trust and know about over one they don’t.

3. Connect with new customers for free

Unlike fliers or a website, social media is free. This means it’s a great tool to use, either on its own or with other types of marketing, to connect with potential new customers.

You can reach out to new customers by doing things like sharing your good customer reviews and using a range of tags and hashtags. All members of the NAPIT Keep Busy Scheme get access to our Smart Social tool, which you can use to share you great reviews automatically.

4. Provide customer service

A great social media presence can also help you show off your excellent customer service. Social media is often the first place people go to share an experience they’ve had. Whether they’re posting something positive or negative, use this as an opportunity to reply and show you care about making them happy.

So, if someone’s posting a positive review of your service on social media, reply thanking them and asking if you can share their feedback. Or if they have a complaint, reply publicly to show you’re addressing the problem and see what you can do to rectify the problem.

If other social media users can see you providing your customers with a great service, they’re far more likely to use you if they need work doing.

These 4 reasons show that a strong social media presence is essential for your business. So, whether you think your company will benefit from Facebook, Twitter, Instagram or all 3, click the links to set up your business profiles now. Plus, click here to see how joining the NAPIT Keep Busy Scheme can help you streamline your social accounts and get more customers.