Seasonal marketing refers to a collection of marketing practices. In short, seasonal marketing means taking advantage of events or activities during the year that can cause customers to consider buying a product or service.

This type of marketing can be a great way to boost your sales and the profile of your business. But if you get a campaign wrong, you can damage your reputation.

We’ve put together our top 3 tips on how to run a good seasonal marketing campaign. Take a look at our examples of some campaigns you could run as we approach autumn.

1.      Choose events relevant to your business

Only choose events that seem naturally relevant to your business. If you use events that are only loosely relevant, it’ll look obviously like a marketing ploy that could end up hurting your reputation. Choose events that fit with the products and services that you offer.

2.      Plan ahead

It’s vital to plan your campaigns ahead of schedule. This will help you to stay organised and ensure that the campaign runs smoothly when it comes to it. You also need to make sure you publish your messages at the right time. Publish too early and your customers won’t be interested yet, but time it too late and your customers won’t have time to take advantage of your offers.

It’s a good idea to set a specific end date to campaigns. This means that your customers will see that there’s no time for hanging around and need to take action now.

3.      Prepare your materials

If you’re going to need materials for your marketing campaign, make sure you’ve finished them with a few weeks to spare before they need to go live. Whether it’s a graphic for a tweet or a creative design for an email, everything being done in advance means that your campaign will run smoothly and consistently.

Make sure you plan the offers that you’re going to make too, and ensure that you’ve costed them so you still end up with a good profit margin.

Campaign examples

Consider these few events or seasonal opportunities that are coming up towards the end of the year – how could you use them to raise the profile of your business?

  • Security: Do you offer security lights and cameras? As the nights draw in, people become more concerned with their home’s security. You could offer discounts on security products like CCTV cameras and floodlights.
  • Electrical Fire Safety Week: You should harness this event as it does extremely well on social media. Usually towards the end of November, Electrical Fire Safety Week focuses on a different element of electrical safety each year – so you can educate customers on how important it is to get electrical devices checked.

Creating fun campaigns can bring your business to life and show that you’re human. Have a think about what you can do to generate some more sales from social media, email or your website using seasonal marketing.