Did you know that 81% of customers do online research before making a purchase? If you’re a NAPIT Keep Busy member, you’ll know that we provide you with a free online profile to help you get more work. This is somewhere you can provide information about your business, showcase your great reviews and feature photos of your work and team.

But what do you need to do to make your profile stand out and persuade customers to pick you? Here are some tips to help you make your business profile work hard.

1. Think like a customer

When you’re looking for a tradesperson to help you with a home improvement project, what stands out to you? Try to think about what will be important to your customer and include it in your company description. For example, mention your NAPIT membership – it will help customers realise you’re a trusted professional.

We feature all your certifications on your profile for you, but mentioning them yourself will help them stand out.

2. Add photos

If customers can see for themselves what great work you do, they’re far more likely to trust you. Feature good quality images of jobs you’ve done, and this will really make you stand out.

It’s also a good idea to upload photos of your team to your profile. People love to put a face to a name, and the more human you appear, the more likely a customer is to trust and pick you.

3. Highlight your unique selling points

If you think a customer should pick you over another company, you need to tell them why. Do you do 24/7 callouts? Or do you offer an exclusive guarantee?

Identify your unique selling points (USPs) and write about them in your company description. This will highlight how great you are and make it easy for a customer to make the decision to pick you over someone else.

4. Use your reviews

Your profile also features reviews from previous customers, giving feedback on the quality of your work and service. These are really valuable – reading a few great reviews might the thing that makes a new customer decide they want to hire you.

Take the things that customers rate you most highly for – like customer service or competitive pricing – and feature these in your company description. It’ll be an accurate representation of your company and make you sound great.

5. Link to your website

If you’ve got a website, linking to it in your online profile is a must. An online presence increases customer trust and makes them more likely to think you’re a credible company. Featuring the your website link on your profile will make sure the customer realises you’re the same company and will increase the chances of them picking you.

Try these tips on your online profile to help you stand out from the crowd and attract new customers. Or if you don’t have one already, try the NAPIT Keep Busy scheme. It’s the easy way to start winning more work and growing your business.