When you get an enquiry from a possible new customer, it’s vital to get in touch with them as soon as possible. Leave it too long and they might have found someone else to do the job. But you might find you end up leaving them a voicemail rather than actually speaking to them.

Your voicemail message needs to do a lot of work – give a great impression of your company, show your professionalism and convince the lead to give you a call back. It could be the difference between getting a big new job and never hearing from them again, so it’s worth putting time and effort into.

We’ve come up with 3 tips to help you make sure that your voicemails are a great standard and help you get more work.

1. Go for a personal but professional approach

The personal touch can go a long way. If your potential customer thinks you sound friendly and approachable, they’ll be much more likely to get back to you. So, leave your first name in your voicemail and try to avoid using your title. Also try to use their first name too, so they know you’ve paid attention to their enquiry.

Don’t forget to show your professionalism too. A clear, informative voicemail will do just this – so make sure you leave your company name and what the call is regarding. If you sound organised, the customer will get a much better impression of you.

2. Think about your timing

It’s easy to assume that the timing of your voicemail doesn’t matter. Surely your potential customer will just listen to it when they’re ready?

Wrong. Calling people towards the end of working hours, like in the evening or on a Friday afternoon, can suggest that you don’t really want to speak to them. It also runs the risk of them listening to your voicemail and forgetting about you by the time it’s an appropriate hour to ring back. Try to leave your voicemails on weekday mornings so your potential customer has plenty of time to respond.

3. Don’t be too keen to pitch

Of course, it’s important to be speedy and try to get new customers onboard as soon as possible. But don’t be tempted to pitch in your voicemail. Leaving a long message about why the customer should choose you to do the work when you haven’t even spoken to them about it will make them suspicious. They also might not even get to the end of it if it’s really long.

Instead, focus on using your voicemail to secure a call back and keep it nice and short. You can move onto pitching once you’ve started a dialogue with them.

Following these 3 tips should help you come across as the skilled professional you are and secure more customers with your voicemails. And if you need more potential customers to call, we can help too. Join the NAPIT Keep Busy scheme to get in touch with more new customers and boost your business.