If you’re a NAPIT Keep Busy Scheme member, you’ll know that we offer you a free profile to introduce your service, showcase your reviews and display pictures of your team and your work. This is an excellent tool to assist you in getting more work, as 81% of consumers do online research prior to deciding.
How can you make the most out of your Smart Profile to help you win more work? We’ve got some pointers on ways to make your Smart Profile work hard.
1. Inform consumers exactly what makes your business distinct
You want to stand apart against your competitors and show customers why they must pick you for their project over anyone else. Utilise your company description to do this.
In the Smart Profile tab on your Quotatis dashboard, you can compose a short description about your business. Consider what makes your company different – do you offer free additional services? 24/7 callouts? A special guarantee? Focus on these unique value propositions to reveal to clients how great you actually are.
2. Channel your inner consumer
Think like a customer to compose your company description to show exactly what they are looking for. Use simple language and include information that your clients will want to know about.
We add of all your accreditations on your profile for you, but discussing them yourself in your listing will help consumers to see that you are professional and serious about your work.
3. Use your reviews
Your Smart Profile additionally shows all your Smart Reviews from your previous consumers, and you need to use these to construct your company description. Take what these real clients say and position it in your description. If your clients often mark you highly for phone manner, discuss your friendly customer care. Stress this too if they say that your prices are competitive.
4. Include pictures of your team and your work
Clients like to put a face to a name, so ensure you include a picture of yourself and other employees into the ‘Staff Photos’ folder under the ‘My Photos’ tab on your Smart Profile. You can name each picture, which will help customers feel at ease when you or another associate goes to their house to provide a quote. They’ll already have an idea of who you are.
It’s also a great concept to take some good before and after pictures of your work. Clients still get worried about ‘rogue traders’, so if you can show that you’ve done great work in the past, they will be far more most likely to select you over another company that doesn’t have any examples of their work.
5. Include a link to your site
Adding a link to your site will assist customers to see that you’re a trustworthy professional that takes their work seriously. Having an online presence increases customer trust, so it’s an essential.
Check out these ideas to increase the potential of your Smart Profile. Let us understand how you get on by tweeting us @QuotatisPro.